Most online marketing campaigns fail because the ROI is jus not good enough.The mainreason is thelack of experience combined with the complexity of the online ad platforms. One can spend a lot on Google,Facebook,and other search engines paying for visitors to his/her website who are not prospective patients.the role of Patient Magnify plays is to bring the cost of each patient visit down to a point thatnot only the management fee is paid for,the ROI is acceptable too.